You're Sales Audit is Confirmed!!!

Here's How To Prepare For The Meeting. Make sure to watch the preparation video prior to our meeting

Before You Close
This Page

Please Make Sure To Have The Metrics Listed Below Ready For The Sales Audit

Check Your Email For Confirmation
(spam as well)

Add the call to your calendar, and make sure you're in a queit setting, distraction free, and ready to dive in.

Marketing KPIs

1

Monthly ad spend

What’s your current paid traffic budget?

2

Number of leads per month

From all sources combined - inbound & outbound.

3

Top lead sources

Meta, Google, organic, referrals, etc.

4

Cost per booked call/demo

estimate if not being vigorously tracked

Sales KPIs

Calls / demos booked per month

From all sources

Show-up rate (%)

Percent of booked calls that actually happen.

Close rate (%)

Percent of completed calls that convert to sales.

Average deal size / monthly client value

estimate if not being vigorously tracked

Current sales process

Brief outline from lead → close

Sales team setup

Who’s selling? (You, closers, setters, etc.)

Operations KPIs

Client retention rate

Share of clients who renew or stay month-to-month.

Lifetime value (LTV) per client

Total revenue a client generates over their entire relationship.

Ascension Rate

If offering higher back-end services

Time to first value

How long it takes for a client to see results or ROI

Churn or cancellation rate

Share of clients who leave in a given month.

AboutServicesCase StudiesCareers
© 2025 Isaac. All rights reserved.
Privacy PolicyTerms of Service