Coaching Business – $300K/mo to $1.8M/mo

Overview‍

A high‑ticket coaching business was capped at $300 K per month. The founder and two closers juggled every lead, call, and follow‑up manually, with no CRM or automated funnel in sight. They asked us to install a system that could multiply revenue without multiplying the founder’s workload.

Our Approach

1. Funnel & CRM Buildout
   • Launched a GoHighLevel instance from scratch.
   • Linked Typeform → VSL video → Calendar booking with automated lead routing.
   • Added lead tags, follow‑up automations, and abandoned‑call recovery flows.
2. Show‑Rate Optimization
   • “Next‑Steps” video before booking to pre‑frame and qualify leads.
   • Confirmation‑page video plus Typeform activator questions.
   • Dynamic SMS/email reminders tailored to lead source and urgency.
3. Team Expansion & Enablement
   • Recruited two setters and two closers.
   • Rolled out scorecards, daily pipeline reviews, and weekly call‑audit coaching.
4. Offer Optimization
   • Introduced structured up‑/down‑sells by commitment level.
   • Automated offer logic tied to call outcomes (e.g., no‑show triggers down‑sell sequence).
   • Added evergreen webinars and workshops for the warm audience.

Results After 10 Months

• Revenue grew from $300 K → $1.8 M per month.
• Close rate doubled from 14 % → 28 %.
• Show rate leapt from 50 % → 75 % thanks to the pre‑frame funnel.
• Fully systemized sales team now runs without founder involvement.
• Backend automations handle 800+ leads per month with zero drop‑off.